Ecommerce
39% more revenue on 12% less spend.
Boot Buddy make the go-to cleaning tool for muddy football boots, trainers and outdoor footwear. When they came to Gooseneck, the problem was inefficiency. The ad account was spending, but not enough of it was turning into profit. A year later, revenue was up 39% on 12% less spend, and profit was up 21%.
+21%profit year on year
What we did
- Restructured and simplified the ad account setup
- Paced spend into a key summer date in Boot Buddy's product calendar, so every pound landed when it worked hardest
- Sourced quality creative from micro-influencers, briefed around proof
- Built a comprehensive image ad testing programme, bringing real speed to improving results from the format
The results
All measured year on year. Same brand, same market, less money in, more coming out.
+39%
Revenue year on year
-12%
Ad spend, while generating more revenue than the prior year
+21%
Profit vs the previous year
"Gooseneck properly take care of media buying. Thorough in their approach, they take real time to understand your brand and business."Gaz · Founder, Boot Buddy